Where to Start With Marketing?

Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and...

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The Top 5 Reasons Patients Are Leaving Your Practice

~ Lori Werner, Medical Marketing Whiz Doctors are constantly trying to attract new clients into their practice. However, it is important to understand why patients leave a practice. Why do patients switch physicians or switch dentists and go to a competitor? After working with hundreds of doctors across the US and talking to them about why their patients leave, Glenn and I have come up with a list of what we believe are the five main reasons that patients leave the practice. Then, I...

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The Power of Video

~ Glenn Akins, Medical Marketing Whiz The topic I’m going to share with you today is a big game changer for getting a presence on social media and Google search reviews. We are going to talk about the benefits of having a youtube channel. I know there’s a lot of other video upload sites where you can store your videos but I want to talk to you specifically about youtube and I’ll tell you why. I’m going to share some stats with you to show why you should have video...

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