Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and...
~ Glenn Akins, Medical Marketing Whiz
Today, I wanted to talk about something that is super important….first impressions.
I’m going to talk about two different experiences I had today. The first experience not a pleasant one. I was going around and visiting some of my clients and just talking with them to get caught up and I decided to more or less “cold call” on this other clinic in the building. I won’t mention its name or the practice, but I walk in there and I’m...
~ Lori Werner, Medical Marketing Whiz
Doctors are constantly trying to attract new clients into their practice. However, it is important to understand why patients leave a practice. Why do patients switch physicians or switch dentists and go to a competitor?
After working with hundreds of doctors across the US and talking to them about why their patients leave, Glenn and I have come up with a list of what we believe are the five main reasons that patients leave the practice. Then, I...