~ Glenn Akins, Medical Marketing Whiz
Today, I wanted to talk about something that is super important….first impressions.
I’m going to talk about two different experiences I had today. The first experience not a pleasant one. I was going around and visiting some of my clients and just talking with them to get caught up and I decided to more or less “cold call” on this other clinic in the building. I won’t mention its name or the practice, but I walk in there and I’m...
We’ve worked with hundreds of medical practices over the years and we see similar problems with office staff across every practice, no matter the location:
Under-trained front office staff (phone skills, customer service, professionalism)Missed patient callsNo phone trackingUnder-qualified front office staffMis-communication (or under-communication between the doctor & staff)
Your front office staff are the people every new patient is seeing as the “face” of your practice. ...
Medical practices are unique. Very few businesses in the world enjoy an unwritten-yet-accepted expectation that customers (or in your case, patients) voluntarily walk through their door on a regular basis! It’s cool. This captured, face-to-face audience is a marketer’s dream. Are you leveraging this opportunity?
One of your big advantages in gaining early traction with your social media efforts is obvious—so obvious in fact that you may not even be thinking about it. Your staff!