Where to Start With Marketing?

Medical Marketing can seem overwhelming. In the digital age, there are so many different tactics that it’s hard to know which one or two things actually produce results. And let’s face it, your staff is already spread very thin and doesn’t always have the time to dedicate to marketing, so the “marketing can” gets kicked down the road for another month. Or maybe you have a “set it and forget it” mentality and keep running the newspaper ad month after month, or the Google AdWords campaign and...

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The Power of Video

~ Glenn Akins, Medical Marketing Whiz The topic I’m going to share with you today is a big game changer for getting a presence on social media and Google search reviews. We are going to talk about the benefits of having a youtube channel. I know there’s a lot of other video upload sites where you can store your videos but I want to talk to you specifically about youtube and I’ll tell you why. I’m going to share some stats with you to show why you should have video...

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Top Tips for Medical Marketing

1.  You MUST have a website!!  Your website is your online home for your practice.  More than 80% of patients consider a doctor or hospital to be more cutting edge if they have an active online presence.  Your website needs to showcase your practice and what patients can expect when they choose you as their physician. 2.  Collecting patient emails is a MUST!  Your staff should be collecting every patient’s email address.  Your website should also...

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